MARKETING STRATEGY WORKSHOP

 

ACCESS THE VIDEO RECORDING WITH A DONATION.

Are you a creative entrepreneur or an artist and want to create an effective marketing strategy to sell your work during Covid-19?

Join us in this practical and interactive workshop. We will share the vital low-cost marketing tools and techniques that will promote your work and get new customers.

You need to contact your potential clients to tell them about your business. Marketing describes any activity that attempts to make contact with potential customers. We cover all diverse method of Marketing and we explore what is the most strategic and effective method for your business. You will also learn how to make your yearly marketing plan, by scheduling, budgeting and monitoring conversion.

WHAT WILL YOU LEARN:

  • How to create a Marketing strategy during Covid-19.

  • Direct Marketing: Emails, newsletter, phone calls, letters.

  • Social media: Which Social media will you use and why. Thinking of target customer profile.

  • Advertising: what, where, how much it will cost and potential conversion.

  • Online and Live stream Exhibition.

  • Press release and Interviews.

  • Website and SEO.

  • Word of mouth.

  • Tasters and samples.

  • Bespoke testimonials.

  • Podcast and blog.

WHO IS THIS WORKSHOP FOR:

This workshop is suitable for anyone working in Creative Industries: owners of small and medium-sized businesses, start-ups, entrepreneurs, freelancers, students at their final year of University. If you need support in creating an effective marketing strategy that will help you thrive during Covid-19, this workshop is the right place to be.

MORE INFO:

The Workshop is available online as a video recording any time you need. Once you register by donation we will send you a link to access the recording for 7 days + the full PDF slides of the workshop.

This workshop is donation based. We want to support you in this difficult time with ongoing training opportunities.  

Please use this donation suggestion guidance:

£ 10-20. If your income has greatly been reduced by lockdown.

£ 25-35. If your income has partially been affected.

*Please keep in mind that we won’t accept donation less that the smallest and minimum amount of £ 10. Please consider that the workshop is 3 hours long and donate as you wish.