How to Write a Press Release

The power and influence of earned media can have a huge impact on the growth of your business. In How to Write a Press Release workshop, we offer practical guidance on how to start your own PR and communication activities to support growth within your own business.

WHAT YOU WILL LEARN:

WHAT IS PR?

• Importance of creating a PR Plan.

• Understand the difference between PR and Advertising + when to use a press release.

KNOW YOUR “WHY”

• Clarify your objectives: Do you want to attract a particular kind of person to your event or business? Do you want to sell a specific product or service?

• Know your audience.

• Know your page: How to target the right publications and programmes.

RELATIONSHIP WITH JOURNALIST

• How to pitch to Journalists.

• How to successfully build relationships with journalists.

WHO IS THIS WORKSHOP FOR:

How to Write a Press Release is suitable for anyone working in Creative Industries such as owners of small and medium-sized businesses, start-ups, entrepreneurs, freelancers, and students at their final year of University. If you want to know the most effective and efficient ways to communicate and advertise your business to a wider audience, this workshop is the right place to be.

OUR APPROACH

The How to Write a Press Release course will run a presentation and series of group exercises. There will be an opportunity to discuss, ask questions and talk about your own situation. Workshops notes and reference materials will be provided.

This workshop is part of our “Toolkit for Creative Entrepreneurs”: a series of 10 workshops that cover everything you need to think about, when setting up and running a creative, successful and sustainable business.