SEO Course

Join us in our practical SEO course and we will give you the skills and the tools to integrate Search Engine Optimisation into your internet marketing strategy with an understanding of how search engines work, what people search for and how to target your audience.

Thanks to our hands-on approach you will receive a step-by-step guidance and gain the knowledge required to perfectly optimise every page on your site, on your own.

Your website is your most powerful marketing tool. Your website has the ability to generate sales and increase business growth. Unfortunately, since 30% of websites are not even listed by Google, customers never seem to find your website online. How are you going to sell your products and services? All you need to do is learn, step-by-step, how to improve and achieve results straight away with the help of the Search Engine Optimisation.

TOPICS OF THE SEO COURSE:

WHY SEO MATTERS:

• What is GOOGLE RANKING?

• How does Search Engine Optimisation work?

BUILDING DOMAIN AUTHORITY

• Keywords search: how to select your target keywords

• Relevance: how to use keywords in URL address, page titles, headings, page body.

• Snippet and meta description.

• Images: ALT tags and sizes.

• Links: importance of inbound links and how to get them.

• Recommended plugins to help you with SEO

MONITORING AND IMPROVING SEO

• Search console and Site maps

• Google analytics

• Page Speed

• Google my Business

WHO IS THIS WORKSHOP FOR:

SEO course is suitable for anyone working in Creative Industries such as owners of small and medium-sized businesses, start-ups, entrepreneurs, freelancers, and students at their final year of University. If you want to know how to improve the ranking of your website on Google so that your customers can find you more easily online, this workshop is the right place to be.

OUR APPROACH

SEO course will run a presentation and a series of group exercises. There will be an opportunity for you to have a look at your own website, ask questions and talk about your own situation. Workshops notes and reference materials will be provided.

This workshop is part of of our “Toolkit for Creative Entrepreneurs”: a series of 10 workshops that cover everything you need to think about when setting up and running a creative, successful and sustainable business.