Social Media Training

The Social Media Training will give you an insight into the world of social media marketing and how you can use it to promote your business. By the end of this training, you will be able to create a social media strategy as part of an overall digital marketing strategy.

WHAT WILL YOU LEARN:

- CASE STUDIES:

• Customer profiles and behaviour for Facebook, Twitter, and Instagram.

- FREE SOCIAL MEDIA MANAGEMENT TOOLS AND SOFTWARE.

- HOW TO CREATE A CONTENT STRATEGY FRAMEWORK FOR EACH SOCIAL MEDIA PLATFORM:

• Decide the best content according to platform audience and behaviour.

• Define success and set goals.

• Research for trends, anniversaries, awareness days, seasonal sales opportunities.

• Plan your content to ensure consistency.

• Learn the best times to post on each platform according to the rules of engagement.

HOW TO ENGAGE WITH YOUR FOLLOWERS:

• #hashtags, @mentions

• Likes, retweets, comments

• Q&As, live streams, etc.

- ORGANIC VS PAID ADVERTISING.

- EXPLORING OTHER FORMS OF SOCIAL MEDIA:

• LinkedIn and Youtube.

WHO IS THIS WORKSHOP FOR:

The Social Media Training is suitable for anyone working in Creative Industries such as owners of small and medium-sized businesses, start-ups, entrepreneurs, freelancers, and students at their final year of University. If you want to know how to improve your social media presence and build a brand awareness so that you can sell your work, this workshop is the right place to be.

OUR APPROACH

The Social Media Training course will run a presentation and series of group exercises. There will be an opportunity to have a look at your own website, ask questions and talk about your own situation. Workshops notes and reference materials will be provided.

This workshop is part of our “Toolkit for Creative Entrepreneurs”: a series of 10 workshops that cover everything you need to think about, when setting up and running a creative, successful and sustainable business.