SOCIAL MEDIA TRAINING

 

ACCESS THE VIDEO RECORDING WITH A DONATION.

Learn how to use social media to promote your business in time of Covid-19.

This Social Media Training will give you an insight into the world of social media marketing and how you can use it to promote your business. By the end of this training you will be able to create a social media strategy as part of an overall digital marketing strategy.

WHAT WILL YOU LEARN:

- CASE STUDIES:

  • Customer profiles and behaviour for Facebook, Twitter, and Instagram.

- FREE SOCIAL MEDIA MANAGEMENT TOOLS AND SOFTWARE.

- HOW TO CREATE A CONTENT STRATEGY FRAMEWORK FOR EACH SOCIAL MEDIA PLATFORM:

  • Decide the best content according to platform audience and behaviour.

  • Define success and set goals.

  • Research for trends, anniversaries, awareness days, seasonal sales opportunities.

  • Plan your content to ensure consistency.

  • Learn the best times to post on each platform according to the rules of engagement.

HOW TO ENGAGE WITH YOUR FOLLOWERS:

  • #hashtags, @mentions

  • Likes, retweets, comments

  • Q&As, live streams, etc.

- ORGANIC VS PAID ADVERTISING.

- EXPLORING OTHER FORMS OF SOCIAL MEDIA:

  • LinkedIn and Youtube.

WHO IS THIS WORKSHOP FOR:

The Social Media Training is suitable for anyone working in Creative Industries such as owners of small and medium-sized businesses, start-ups, entrepreneurs, freelancers, and students at their final year of University. If you want to know how to improve your social media presence and build a brand awareness so that you can sell your work, this workshop is the right place to be.

MORE INFO:

The Workshop is available online as a video recording any time you need. Once you register by donation we will send you a link to access the recording for 7 days + the full PDF slides of the workshop.

This workshop is donation based. We want to support you in this difficult time with ongoing training opportunities.

Please use this donation suggestion guidance:

£ 10-20. If your income has greatly been reduced by lockdown.

£ 25-35. If your income has partially been affected.

*Please keep in mind that we won’t accept donation less that the smallest and minimum amount of £ 10. Please consider that the workshop is 3 hours long and donate as you wish.